Jade & Lloyd

— The problem

Everything runs through you

You're a great coach. That's the part you actually wanted to do.

But your day doesn't look like coaching. It's back-to-back calls, and then the evenings and weekends go to writing the newsletter, editing the podcast, posting on multiple social media platforms, chasing follow-ups, fixing whatever broke that morning, and answering the inbox at 11pm. Every launch leaves you flat for a month. You've maybe got a VA or a small team, and they're good, but it still all runs through you.

You've become the bottleneck in your own business. And it doesn't ease up as you grow. It gets heavier.

— What we do

Get your week back

We build the systems that run the work behind your coaching, then we run them for you. The content, the follow-up, the onboarding, the client emails, the admin behind it all. Most of it runs on its own. A person steps in where the work needs real judgment.

We're not replacing your team. The work that's burying you is burying them too. We take it off both of you, so the people you rely on finally get the leverage you hired them for.

You choose how much to hand over. Start with the one thing eating your week, or hand the whole back end over and just coach. Either way we own it. When something breaks, we fix it, not you.

You get to spend your week on the work you love and you're great at.

You've tried this before

You've probably already tried some of this. ChatGPT for content. A Zapier or Make setup that broke. Maybe an agency that sent you templated work with your name on it. None of it stuck, and that's not on you.

Every one of those still costs you time: setting it up, learning it, managing it, fixing it when it breaks.

With us, none of that is yours to do. We build the systems and run them ourselves, so you get time back instead of spending more of it.

— The business brain

Built from your business

When you hand the work over, the real question is whether it's still done the way you would do it. Your clients can tell. So can you.

That's why we start by building you a "business brain": a structured record of how your business actually runs. How you talk to clients, how you coach, what you know, your offers, how you want things done. Every system we run for you is built on it and checks against it, and we keep it current as your business changes.

So the work that goes out stays yours, and it gets sharper the longer we run it. It is not perfect, and we do not pretend it is. A person reviews and finishes the work before it reaches anyone. You get the work done to your standard, without being the one who has to do it.

— The proof

We've run a coaching practice like yours

For fourteen years, Jade & Lloyd's founder Aaron Jade built and ran the operations of his wife Bernadette Logue's coaching business: the systems, the automations, the whole back end, while it grew to thousands of clients globally, with a 1M+ audience across social channels. In 2025 they spent six months rebuilding it to run on AI. The work that used to run through her: the content, the customer journey, the follow-up, the onboarding, the sales support. By the end, Bernadette had fifteen hours of her week back, and systems allowing her to produce five times the content at the same quality.

It still runs her business today. Jade & Lloyd is that same system, now built to run behind yours.

Where things stand

We're still building Jade & Lloyd. While we build, we're working with a small number of coaching businesses as charter clients.

If you're ready to start now, tell us about your business and we'll talk.

Apply as a charter client

If the timing isn't right, leave your email and we'll tell you when we open more widely.

Or follow our founder, Aaron Jade, on LinkedIn.